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Jack Friedman

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Our stores are designed to
optimize customer experience.

The shop front and entrance is designed to be friendly, familiar and inviting. We have achieved this by recreating the appearance of international High Street stores.

We utilise the latest lighting innovations such as Sintalite LED products to support green energy. Private seating areas with luxury leather chairs, chandeliers and adjustable music sound control in each area.

The company vision is to provide each client with an unprecedented experience while in our stores. We believe that the most important battleground in the retail market is customer experience.

We achieve this by creating the perfect ambience in our stores and together with passionate sales consultants and intensive staff training we are able to provide this experience.

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The Palesa Crown

2014 - 2016

When Rolene Strauss, Miss South Africa 2014 (who became Miss World 2014), was announced at Sun City, she was crowned with a brand new glittering masterpiece worthy of her prestigious title. 

The team at Jack Friedman Jewellers wanted something that was both elegant and memorable. They decided to make the crown from platinum, one of the rarest elements in the earths crust, and synonymous with South Africa which accounts for 80 percent of world production. The precious metal in the Miss SA 2014 crown comes from Anglo American Platinum.

Miss South Africa 2014 - Miss World 2014

The Enhle Crown

2016 - 2018

A symbol of royalty the Enhle crown was an exquisite design by Jack Friedman. This pushed the boundaries of Jewellery design and we ensured that all the Miss South African woman who wear this crown feel and look like a queen.

Each name the Miss South Africa winners are engraved on the base.